A MEAL WORTH REMEMBERING

Last Bite!

eat like it matters

Last Bite is an immersive restaurant identity system where food is fuel, flavor is resistance, and every container comes back. Set inside Unit 7, a preservation vault beneath what used to be Los Angeles, the concept serves organic, protein-rich survival cuisine in sealed reusable tins.

Unit 7 — entrance Unit 7 — dining hall Unit 7 — hallway Unit 7 — hydration bar Unit 7 — pickling station

The Brief.

Unit 7 — entrance

Sustainability is boring when marketed like a lecture.

Last Bite turns sustainability into a service ritual. Climate-resilient produce, low-energy protein curing, reusable tins, and zero-waste service are translated into an immersive dining system that feels more like survival infrastructure than a wellness brand.

Role Brand identity · packaging · ux/ui · spatial system · copywriting
  • Immersive dining
  • Packaging system
  • Sustainable packaging
  • Website
  • Mobile app
  • Floor plan
  • Posters
  • Loyalty card
Rules:
No excess. No empty calories.

TIN RETURN REQUIRED

The Deliverables.

Eight ration tins. Each vessel is a single-portion meal sealed at issue and returned at meal end.
The Manifest
Eat like it matters. Choose your fuel: energy, protein, emergency, or hydration. Dine in, pick up, return your tin, and move by next light.
ENENERGY PRPROTEIN EMEMERGENCY HYHYDRATION

Printed Artifacts.

Three printed pieces that move the brand off the screen and into the room. A floor plan, a street poster, and a service poster.
Unit 7 floor plan

Floor Plan.

A service diagram for conceptualization. This piece shows how the brand moves from graphic identity into spatial behavior.

Format11 × 17 in StockBlueprint
Eat By Next Light — street poster

Street Poster.

Pasted on poles, walls, and barricades above ground. No QR codes or addresses. The poster uses scarcity and mystery as the campaign strategy, making the restaurant feel discovered rather than advertised.

Format8.5 × 11 in StockNewsprint
Service poster · the steps

Service Poster.

The instructions taped to the front wall of the restaurant. Six numbered steps from walk-up to next-light return. The system keeps the experience theatrical without sacrificing wayfinding.

Format8.5 × 11 in StockCardstock, laminated

The Brand System.

The visual system borrows from ration labels, field manuals, warning signs, and stamped inventory records to make the restaurant feel functional, not decorative.
01 / WORDMARK

The Wordmark.

Last Bite!

The slashed red bar references emergency labeling, medical packaging, and fictional survival supplies.

02 / PALETTE

Five colors.

PAPER #E8DFC1
VAULT #1F3A6E
STAMP #C2362A
MUSTARD #D4A82A
INK #1A1C12

A restrained palette built from utility, warning, and printed matter. Vault navy anchors the system across headers, panels, and service surfaces. Bone paper keeps the layout tactile and readable without feeling vintage or decorative. Stamp red marks urgency, pricing, seals, and hand-applied gestures. Utility mustard is used for wayfinding, loyalty, and operational cues. Black ink carries the typography, rules, and printed instructions.

03 / TYPE

Five types.

Display
—02°
Last Bite! Permanent Marker
Retro
800
UNIT 7 NUTRITION CO. Big Shoulders Display
Type
typewriter
Sealed at issue. American Typewriter
Mono
500
BATCH 7.29 American Typewriter
04 / ICONOGRAPHY

Industrial marks.

Industrial line set — 3px stroke, square caps, no flourishes. Used for ration class, vessel type, return state, hazard. Drawn to live as stamps on lids.

The Digital System.

Website and app allow customers to keep track of their credits, their returnables, drop locations, and new releases.

lastbite.unit7 / vault
D-03 ▪ WEB
UNIT 7 ▪ SERVICE OPEN BATCH 7.29 ▪ SEALED SHELTER —47M
Last Bite!
THE VAULT DINING HALL PICKLING STATION HYDRATION BAR RESERVE
RESERVE A TIN
▪ THE VAULT ▪ SHELTER —47M
UNIT
7
RECORDED ▪ 2147.04.25 ▪ ENTRANCE
▪ DOOMSDAY COMFORT ▪ SEALED ▪ RETURNED
Eat like it
matters.

Last Bite is a preservation vault carved into rock. Climate-resilient produce, low-energy curing, returnable industrial vessels — wrapped in a service ritual that makes people lean in.

READ THE MANIFEST RESERVE A SEAT
HOURS18:00 — 23:30
RATIONS12 / SEATING 24
BATCH7.29
WEBSITE

Enter Unit 7.

A straight-on entrance image introduces Unit 7 before the dining experience begins. The heavy industrial doorway, charcoal concrete walls, dark navy framing, warm interior light, and restrained utility markings make the restaurant feel hidden but intentionally designed.

The website starts with access rather than food. From there, users move into the manifest, reservation flow, and service rules.

  • Entrance-first hero image
  • Heavy vault doorway with warm interior spill
  • Muted mustard floor markings and restrained red labels
  • Hidden hospitality atmosphere, not theme-park set design
  • Manifest, reservation, and service rules built into the scroll
  • Hand-stamped masthead with rotating batch number
WEBSITE / MANIFEST

Menu as Manifest.

The manifest page turns menu items into ration cards. Each card borrows from the packaging system: vault-navy headers, stamped ration codes, dashed rules, typewritten descriptions, and red price tags. The grid feels printed and operational, like a service record pulled from the vault.

Ration codes connect each menu item to its vessel, batch number, and service record. Vessel size, calories, and price are shown like inventory data, making the menu feel functional without losing the restaurant experience.

  • Ration cards replace standard menu tiles
  • Codes connect menu items to vessels, batches, and service records
  • Vessel size, calories, and price appear as inventory data
  • Dashed rules, stamped marks, and paper grain keep the system tactile
  • Persistent stamp codes: 07A, 12B, 01C, T-2
lastbite.unit7 / manifest
D-03 ▪ WEB
The Manifest.
SIX RATIONS / SERVICE ▪ BATCH 7.29
RATION 12BENERGY
12B
Grain Bowl.
WT 220G580 KCAL
BATCH 7.297.40 CR
RATION 07APROTEIN
07A
Pickle Platter.
WT 180G340 KCAL
BATCH 7.295.40 CR
RATION T-2HYDRATION
T-2
Cold Tonic.
330 ML120 KCAL
BATCH 7.293.20 CR
SERVICE 18:00 — 23:30 ▪ WALK-UP ONLY ▪ RETURN VESSELS AT BAY 03
WEBSITE / ZONES

Service Zones.

The website divides the restaurant into four clear areas: Ration Hall, Pickling Bar, Hydration, and Reserve. Each section acts like a posted notice inside the vault, helping users understand how the restaurant works before they arrive.

lastbite.unit7 / ration-hall 02
Ration Hallintroduces the communal dining space
lastbite.unit7 / pickling 03
Pickling Barpreserved sides & fermented ingredients
lastbite.unit7 / hydration 04
Hydrationtonics, broth, tea, mineral drinks
lastbite.unit7 / reserve 05
Reserveservice rules & walk-up access
MOBILE APP

The Manifest, in your pocket.

The mobile app works like a personal vault terminal, not a delivery app. Patrons use it to view today’s rations, track returned vessels, check patron credit, and manage loyalty marks. The app extends the physical return system into a digital behavior loop. The interface translates the printed system into mobile: typewritten text, stamped codes, mustard labels, navy panels, red marks, and paper grain.

  • Five core flows: Vault, Manifest, Detail, Return, Loyalty.
  • Rations stack as digital label slips.
  • Patron credit and vessel returns are tracked in-app.
  • Batch number and service clock carry across screens.
  • Same five-color system from print to mobile.
9:41▪ ▪ ▪ ▫
UNIT 7 / VAULT
Last Bite!
BATCH 7.29 ▪ D+821
Patron Credit 12.40 CR
TODAY'S MANIFEST
12BENERGY
Grain Bowl.
220G580 KCAL7.40
07APROTEIN
Pickle Platter.
180G340 KCAL5.40
VAULT MANIFEST RETURN LOYALTY
9:42▪ ▪ ▪ ▫
UNIT 7 / LOYALTY
Patron Manifest
CARD ▪ 0712 / D+821
You survived 5 meals.
Sixth ration on the house.
07A
12B
01C
T-2
07A
Five returned. Sixth on us.
CLEARED ▪ NEXT LIGHT
VAULT MANIFEST RETURN LOYALTY

Last Bite demonstrates how a restaurant brand can move beyond logo, menu, and packaging into a complete service environment. The project uses world-building to make sustainability more memorable, turning reusable containers, food categories, loyalty, signage, and digital tracking into one connected experience.

no return, no credit

Built for the end of the world. preserved for the start of the next one.