← Sarah Peroni MNTA
Overview Brand Experience Print Spatial Kit Outcome
M N T A
Mountains · Nature · Travel · Access
Brand & Platform
MNTA
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01 · Overview

A mountain experience for people who cannot reach the mountain.

MNTA is an experiential brand and digital platform that brings mountain environments to people who may not be able to access them physically because of disability, chronic illness, caregiving, location, or circumstance.

The project is not a hiking app or outdoor lifestyle brand. It is designed as a slow, cinematic environment where users can move through a mountain, learn its weather and ecology, listen to its soundscape, and send a piece of that place to someone else.

Disciplines
Brand identity, UX/UI, interactive design, print, environmental design.
Acronym
Mountains · Nature · Travel · Access.
02 · Brand
M N T A

A mark built from facets.

The MNTA identity is based on the geometry of mountains: planes of light, shadow, weather, and horizon. The wordmark abstracts that structure into a faceted peak system, while the visual language stays quiet, spacious, and restrained.

The palette is built from dusk, stone, shadow, ice, parchment, and a single warm horizon accent. Most of the system remains cool and atmospheric so moments of warmth feel intentional.

  • Faceted mark inspired by mountain geometry
  • Cool atmospheric palette with one warm horizon accent
  • Editorial typography for quiet, reflective copy
  • Minimal interface elements so the environment remains central
03 · Color Palette

Cold tones, warm horizon.

The palette comes from one specific evening: a long ridge line, the last bit of light dropping behind it. Deep blues, mountain shadow, stone, and one warm strip at the horizon. Parchment holds the type. The system stays mostly monochromatic on purpose, so when warmth shows up, it has weight.

NightBackground, void, ground
#07101C
Mountain ShadowSurfaces, cards, depth
#1A2535
StoneSecondary type, captions
#5A6677
IceHighlights, sky in mockups
#AAC5D8
ParchmentEditorial type, print stock
#E8DFC8
HorizonThe single warm accent
#D49A4A
04 · Fonts
Display / editorial
M
Libre Bodoni
Titles, quotes, the slow voice of the page.
A mountain is a place a body can stand and a feeling a body can carry — and sometimes only one of those is possible.
UI / body / signage
N
Space Grotesk
Interface, body copy, signage, ticket and metadata labels.
UI · 14 / 17 · MONO 11 / 0.18em · LABELS UPPERCASE
05 · Experience

The mountain becomes the interface.

The digital platform lets users choose a mountain and move through it slowly. Instead of optimizing for speed, goals, or performance, the interface supports observation: vantage points, weather, flora, fauna, sound, and stillness.

Users can explore a mountain from different positions, hover across the landscape to identify natural details, listen to ambient field recordings, or send a selected mountain to someone else as a digital or printed postcard.

MNTA desktop platform — Mt. Whitney overview
Desktop · Overview  Mt. Whitney · interactive map mode 00 / In context
— On the phone, three screens
9:41● ● ●
MNTA / LIBRARY
Ranges, sorted by stillness.
Mt. Whitney, dawn
Sierra Nevada · 38 min
0:38
Cascade ridge in fog
Pacific NW · 24 min
0:24
Dolomiti, last light
Alps · 51 min
0:51
Atlas at sundown
North Africa · 18 min
0:18
Library
9:41● ● ●
CLOSE···
Sierra Nevada · 14,505 ft
Mt. Whitney
at first light.
Sound · ambient field recording · 38 min
0:00—
⇺ ▶ ⇻
Now playing
9:41● ● ●
Send a mountain×
To
Sister
Mountain
Mt. Whitney, dawn
A line, only if you want one
Saw this and thought of you.
From — yours
Saw this and thought of you.
Send the mountain →
Send compose

Ecology Layer.

MNTA uses ecology callouts to make each mountain feel specific. Instead of describing the landscape in broad scenic language, the interface identifies plants, animals, weather patterns, and terrain details that help users understand what makes each environment different.

  • Flora and fauna callouts tied to each mountain
  • Short descriptions written for non-hikers and visual learners
  • Weather, terrain, and habitat details layered into the viewer
  • Designed to make the mountain feel observable, not just decorative
Mt. Whitney detail with ecology callouts
Mountain Detail · Mt. WhitneyHover any dot to identify · plants · animals · terrain

Choose a mountain. Send it to someone.

A live feature inside MNTA. Pick a peak, write a quiet line, and a postcard is delivered.

06 · Print

The mountains in print.

The print system gives MNTA a physical presence beyond the screen. Books, pamphlets, cards, postcards, and posters translate the platform into objects that can be held, mailed, displayed, or left behind in hospitals, libraries, galleries, and waiting spaces.

The materials are designed to feel calm and durable rather than promotional.

MNTA foldout pamphlet
Foldout pamphlet4 panels · parchment 110gsm
MNTA handout card set
Handout card set4×9 in

The Mountains.
One range per chapter.

A perfect-bound, 64-page printed book. Each chapter holds a single mountain: a full-bleed photograph, a quiet essay, an annotated illustration of the flora and fauna, and the names of its weather. The physical object MNTA hands to a hospital, a hospice, a school library.

Format
6 × 9 in, perfect-bound
Extent
64 pp, parchment 100gsm
Process
Offset, two-color + spot
Edition
Vol. I — Sierra Nevada
The Mountains — printed book, Vol. I
Object — printed bookThe Mountains · Vol. I
MNTA poster on a bus stop lightbox
MNTA poster wheatpasted at an airport gate

POSTERStransit, clinic, street

A series of large-format posters built around three lines of voice. Built to be readable from the other side of a hospital lobby or a metro platform, a single image, a single line, the wordmark. Nothing else is needed.

07 · Candle

The smell of a specific evening.

A candle, packaged like print. Each scent is sourced from a single place at a single hour — the literal needles, soils, and stone of one named ridge. The label reads like a chapter heading. The vessel sits dark on a shelf until lit.

  • One scent per named place
  • Sourced from real materials, not generic notes
  • Smoked glass vessel, ~60-hour burn
  • Six places, six hours — one series
08 · Spatial

A quiet route through the building.

The spatial system brings MNTA into hospitals, hospice environments, memory-care wings, libraries, and galleries. Floor decals, door signs, wall banners, and vinyl graphics guide visitors toward the Quiet Room without making the experience feel clinical or over-explained.

The goal is to make the path feel calm, clear, and intentional.

MNTA wall banners — hospital install
MNTA wall vinyl graphics
MNTA wall / door sign
MNTA floor decals
Environmental — wayfindingHospital install · system

Hospital Wayfinding System

A site-specific signage system drawn from the same typographic language as the MNTA platform. The system includes floor decals, wall banners, vinyl graphics, door signs, and directional markers.

Designed for children’s hospital atriums, memory-care wings, hospice environments, and gallery settings.

The Quiet Room.
A 10 × 10 mountain, indoors.

The Quiet Room is a temporary installation built from one projected mountain loop, one bench, two pairs of headphones, and one line of printed text. It gives people a place to sit with the mountain without requiring travel, physical effort, or a long explanation.

  • 10 × 10 foot pop-up installation
  • Projected mountain loop with ambient sound
  • Bench and headphones for seated viewing
  • Designed for hospital lobbies, memory-care wings, libraries, and galleries
  • Self-contained setup with minimal staffing needs
MNTA · QUIET ROOM
Experiential — Quiet RoomRender · install concept
09 · Kit

Everything a care space needs to use MNTA.

The partnership kit is a mailable system for hospitals and care environments. A single charcoal slipcase contains the printed book, tablet stand, headphone hooks, staff instruction card, and postcard stack.

The kit makes MNTA usable without requiring a team to understand the full brand first.

MNTA hospital partnership kit · slipcase + components
System — partnership kitSlipcase · mailable

Hospital Partnership Kit

A single charcoal slipcase shipped to a partnering ward.

Inside: The Mountains book, a tablet stand, headphone hooks for at-bed viewing, a printed staff card explaining how the program works, and a stack of postcards.

Purpose
To make MNTA immediately usable in pediatric oncology, hospice, memory care, and other spaces where patients may have time, but not access.
10 · Outcome
— Reflection

The mountain is yours.

MNTA reframes access to nature as an experience system. It combines brand identity, interface design, print, and environmental installation to make mountain environments available to people whose bodies, locations, or circumstances keep them away from the trail.

It is less about reaching the summit and more about making the feeling of being there available.

A year of standing very still.

Live
4,302
Mountains browsed
11:24
Average minutes per visit
1,118
Mountains sent